If your ideal clients are leaving your site without booking discovery calls, I can help.
But, are your website visitors scheduling discovery calls or signing up for your offerings?
If not, it may not have anything to do with you and everything to do with your copy, navigation, messaging, and calls to action. Your site may also be overwhelming them with too much beautiful eye candy, or it may be underwhelming them with not enough information about how you can help them.
Your website needs to be compelling and well-structured. If your navigation isn’t intuitive, your copy is about you and what you do rather than the client and how their life will change if they work with you, or if there’s too much going on, your potential clients may leave as fast as they came.
Your website needs to offer clear direction to your ideal clients. How easy is it for potential clients to work with and pay you? Are you overwhelming them or not providing them with enough context about what you do?
“I asked Kristi to audit my site, thinking she might find one or two things I could tweak. She found about 6 key things I needed to change in order to up-level my site. She was able to see things through the lens of a potential client and zeroed in on what they might be thinking. I have no doubt the changes I made as a result of her audit will help deliver my message in a clearer way and draw in more clients. Well worth it!”
Look, I’m not a web designer or copywriter or online marketing expert. I’m a coach who’s figured things out.
But before that, I had a wildly popular DIY spreadsheet website. Seriously! It was pink and purple and had gold sparkles and sacred geometry…and people LOVED it! Before that, I built food blogs, yoga blogs, and personal training websites. Aesthetics and navigation were my jam.
I’ve also taken the online business and marketing courses and read the books, and through it all I’ve learned and implemented a LOT. And so I became the go-to person for my yoga teacher and coach friends who would ask for my expertise or to audit their sites.
What if your potential clients saw themselves and what they could achieve by working with you because your website copy spoke directly to them? What if your visitors stuck around because your site was easy to navigate and held their interest? What if your professionalism generated the confidence they needed to invest in your services?
Imagine feeling fulfilled each and every day, knowing that you’re being compensated for doing your life’s work. Imagine the impact you’ll make when clients begin to work with you. Imagine feeling confident and professional, knowing that you have well-oiled processes for signing clients, getting paid before your sessions, and more.
This offering is for you if you’re a coach, yoga teacher, healer, or other lightworker and you want an affordable, personalized assessment on how you can improve your site and encourage your visitors to take a desired action.
I’ll perform a detailed audit of your site based on more than 30 items that I’ve found to be important to a magical site. I’ll also record a screen capture walkthrough of your site with my overall impressions.
I’ll review your website and provide you with an informal assessment of my observations, along with enough context for you to action my recommendations. This is what I’ve been doing for years that so many of my friends have found to be extremely valuable.
Within 15 minutes, you’ll receive an email with a questionnaire.
Complete the questionnaire within 30 days. Then, relax and wait.
I’ll email you your audit within 5 business days.
If you’re unable to invest in a site audit, or if you’re not sure that you really need one, consider downloading my free 6-Step website self-audit roadmap & checklist instead. Auditing your site with these critical issues in mind may be all you need to make your site a magnet for your ideal clients!
What I focus on will depend on your questionnaire and the status of your site.
Some things I’ll be looking at include: your copy (especially your messaging), links, whether you’re missing anything critical, ease of navigation, structure, cohesiveness, overall impression and vibe, ease of purchasing or booking, aesthetics and branding, etc.
I do not offer payment plans for site audits.
It depends on the audit you purchase. Please check out my Shop page for more information on each offering.
Regardless of which audit you choose, I’ll provide you with screenshots of your Page Speed Insight summaries, links to generate the (free) full Page Speed Insight reports, and a list of unique-to-you recommended resources that I think will help you implement my suggestions and answer issues you mentioned in your questionnaire.
While I’ll do my best to provide you with enough context and suggested resources to implement my suggestions, your ability to follow through on them depends on you and your level of comfort working with your chosen platforms and technologies.
I do offer support as a post-purchase add-on in very limited quantities. Support options may include more hands-on help implementing my suggestions, making updates to your self-hosted WordPress site, etc.
Please email me at [email protected] for my current rate, and please include in your email a detailed description of your support needs.
That’s okay! If your site is a total mess, my recommendations and observations will have a higher-level focus and be geared towards getting it cleaned up and functioning. Once you’ve done that, you’re welcome to purchase a second audit if you’d like.
Website designers are rarely marketers or copywriters. Their focus is to create a beautiful site that you’ll love. But, beautiful sites don’t convert in and of themselves. An audit will identify where your site is lacking.
I guarantee to show up and devote myself 100% to your audit. Your time and mine are very important to me. As your audit requires time that I cannot get back, I don’t offer refunds. Thank you for understanding.
I worked with a mentor weekly for seven years. She held space for me. She saw me, heard me, cried and celebrated with me. She didn’t see me as broken. She helped me by listening, sharing her experience, strength, and hope, and supporting me when I did hard things. Through this beautiful soul, I learned how and felt called to hold space for other women. Since then, enrolling in a coach training program and working with my own coach have been two of my greatest investments.