Did you DIY your website and sense that it doesn’t capture the soul of your business? Do you make it easy and intuitive for potential clients to work with you?
But, are your website visitors scheduling discovery calls or signing up for your offerings?
If not, it probably has nothing to do with you and everything to do with your copy, navigation, structure, and other details.
Your website needs to be compelling and well-structured. If your navigation isn’t intuitive, your copy is about you and what you do rather than the client and how their life will change if they work with you, or your site’s structure has a very DIY feel, your potential clients may leave as fast as they came.
Your website needs to appeal to and work for your ideal clients. How easy is it for potential clients to work with and pay you? Are you attracting people that you don’t want to work with? Do you collect emails from visitors?
“I asked Kristi to audit my site, thinking she might find one or two things I could tweak. She found about 6 key things I needed to change in order to up-level my site. She was able to see things through the lens of a potential client and zeroed in on what they might be thinking. I have no doubt the changes I made as a result of her audit will help deliver my message in a clearer way and draw in more clients. Well worth it!”
Look, I’m not a web designer or copywriter or online marketing expert. I’m a coach who’s figured things out.
But before that, I had a wildly popular DIY spreadsheet website. Seriously! It was pink and purple and had gold sparkles and sacred geometry…and people LOVED it! Before that, I built food blogs, yoga blogs, and personal training websites. Aesthetics and navigation were my jam.
I’ve also taken the courses – BSchool, Copy Cure, List Builders Society, Impacting Millions, and many more. Through it all, I’ve learned a LOT. And so I became the go-to person for my yoga teacher and coach friends who would ask for my expertise or to audit their sites.
Finally, my coach friend Hope planted the seed for me to offer this as a service. And a few hours later, I did!
What if your potential clients saw themselves and what they could achieve by working with you because your website copy spoke directly to them? What if your visitors stuck around because your site was easy to navigate and held their interest? What if your professionalism generated the confidence they needed to invest in your services?
Imagine feeling fulfilled each and every day, knowing that you’re being compensated for doing your life’s work. Imagine the impact you’ll make when clients begin to work with you. Imagine feeling confident and professional, knowing that you have well-oiled processes for signing clients, getting paid before your sessions, and more.
This offering is for you if you’re a coach, yoga teacher, healer, or other lightworker and you want an affordable, personalized assessment on how you can improve your site and encourage your visitors to take a desired action.
I currently offer two auditing and support options: email-based feedback and live with a Q&A. Please see below for details on each.
I’ll perform a detailed audit of your site based on more than 30 items that I’ve found to be important to a magical site. I’ll also record a screen capture walkthrough of your site with my overall impressions.
I’ll review your website and provide you with an informal assessment of my observations, along with enough context for you to action my recommendations. This is what I’ve been doing for years that so many of my friends have found to be extremely valuable.
What I focus on will depend on your questionnaire and the status of your site.
Some things I may look at include: your copy, links, whether you’re missing anything critical, ease of navigation, structure, cohesiveness, overall impression and vibe, ease of purchasing or booking, aesthetics and branding, etc.
I do not offer payment plans for site audits.
It depends on the audit you purchase. Please check out my Shop page for more information on each offering.
I’ll also provide you with a list of resources that I think will help you implement my suggestions and answer issues you mentioned in your questionnaire.
While I’ll do my best to provide you with enough context and suggested resources to implement my suggestions, your ability to follow through on them depends on you and your level of comfort working with your chosen platforms and technologies.
I do offer support as a post-purchase add-on in very limited quantities. Please email me at [email protected] for my current rate. Please also provide me with a detailed description of your support needs.
That’s okay! If your site is a mess, my recommendations and observations will have a higher-level focus and be geared towards getting it cleaned up and functioning. Once you’ve done that, you’re welcome to purchase a second audit if you’d like.
Regardless of which (if any) gender you identify with, if this site and my offerings resonate deeply with you and you’d like to explore working with me, please submit an application!
I guarantee to show up and devote myself 100% to your audit. Your time and mine are very important to me. As your audit requires time that I cannot get back, I don’t offer refunds. Thank you for understanding.
I worked with a mentor weekly for seven years. She held space for me. She saw me, heard me, cried and celebrated with me. She didn’t see me as broken. She helped me by listening, sharing her experience, strength, and hope, and supporting me when I did hard things. Through this beautiful soul, I learned how and felt called to hold space for other women. Since then, enrolling in a coach training program and working with my own coach have been two of my greatest investments.